Mobile App UX UI
EdTech
Visual Design

Knowt Streaks Feature

Design a streaks feature for a learning application

ROLE

Led end-to-end design of streaks feature, conducted user testing, collaborated with the CEO, developed prototypes and mockups for stakeholder presentation
TEAM

1 full-stack designer (Me)
TIMELINE

8 days
COMPANY

Knowt
TOOLS

Figma, FigJam, Slack, Google Suite

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Project Overview

Knowt has gained a notable user base within schools and educational institutions — marking 20,000+ users signing up every month. However, many of these users don’t stay active beyond the first week. Knowt challenged to tackle this problem to increase user retention and value by gamification.

Over the course of 8 days, I developed a feature from zero to one, to enhance user engagement and increase user retention for their mobile application. I worked closely in collaboration with the CEO of the company. The mobile app is used by high school, middle school, college students and K-12 teachers.

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The Problem

The Outcome

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Expectations

This was an ambitious project of One Week with no strict product requirements. My role was to lay a strong foundation for the streak feature!

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What sets Knowt apart from its competitors?

Knowt is evolving from being a free Quizlet alternative into an all-in-one learning platform with Knowt’s AI agent “Kai”. Kai helps users with AI-generated flashcards to practice. Knowt is evolving from being a free Quizlet alternative into an all-in-one learning platform with Knowt’s AI agent “Kai”. Kai helps users with AI-generated flashcards to practice. Unlike traditional study platforms, Knowt can automatically generate interactive flashcards, quizzes, and other study aids from any uploaded notes, PDFs, or even lecture videos!

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Who is involved?

Knowt targets two main audiences in the educational sector: students and teachers — who are looking for a more automated, integrated learning experience.The platform is free to use, with premium features available through subscription options. This makes it highly appealing to students and educators looking for a cost-effective solution that still provides advanced functionality.

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What is the deeper cause of user drop-off?

To understand the deeper level problem, I interviewed 1 high school and 2 college students who use Knowt’s competitors to analyze their daily digital product usage for studying. I uncovered the most pressing issues impacting the Knowt’s existing solution. My insights are...

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Can gamification level up user engagement?

The Octalysis Framework, created by Yu-kai Chou, is a tool for analyzing user motivation in products or experiences by breaking down what drives engagement into eight core psychological elements. It helps in finding weaker areas of a product that need improvement to enhance user experience.
Black Hat Core Drives create a sense of urgency or pressure, motivating users by tapping into unpredictability, avoidance, or scarcity.

White Hat Core Drives provide positive feelings of growth and fulfillment, encouraging users through empowerment, meaning (purpose), and accomplishment.

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Secondary Research

I explored how primary and secondary competitors of Knowt approached retention and engagement challenges using gamification. In the process, I also identified the best practices and drawbacks of integrating streak gamification and how to tackle them.

Here are some insights:

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How Can Gamification Hit the Mark for Knowt’s Users?

  • Points
  • Levels
  • Challenges
  • Avatars
  • Badges
  • Achievements
  • Rewards
  • Notifications
  • Leaderboard
  • Sharing

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Risks

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How Can Gamification Hit the Mark for Knowt’s Users?

  • Streak freezes
  • Streak pauses
  • Progress tracking for actions taken towards the goal outside the digital application
  • Milestones
  • Creative control
  • Virtual currency - Coins

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And that’s how Knowt Streaks unleashed!

Thank you for reading!

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Final presentation

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